NJATC Promotional

NJATC_logoClient: National Joint Apprenticeship and Training Committee (NJATC)
Project: Careers Promotional Video
Category: Construction Trades
Services: Creative Services

Description: The National Joint Apprenticeship and Training Committee in conjunction with the International Brotherhood of Electrical Workers (IBEW) worked with MetaMedia to produced two unique videos geared toward high school students interested in learning more about working in the electrical industry. MetaMedia produced a promotional video following a MTV music format in which a high-powered rock band served as the backdrop to promote the benefits of the electrical industry. The second video was oriented toward high school guidance counselors in which a student and counselor are transported to a job site to explore the opportunities that are available in the trade.

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