Client: SpringHill Suites
Project: Associate Training
Category: Hospitality, Web/Other
Services: Mobile Development, Creative Services, Research & Development
Description: Marriott hired MetaMedia to strategically development and implement one of the first leading edge mobile training delivery programs in the country before the advent of smartphones with high capacity bandwidth became ubiquitous. In partnership with Sony Corporation of America, MetaMedia developed customized Associate Training content and delivered it on the Sony handheld Play Station Portable (PSP). MetaMedia was also responsible for requisitioning and distributing the devices to all SpringHill Suite hotels throughout the United States. The program was video-based using professional union actors (as Marriott staff and customers) to model proper customer service behaviors. All scripting and production and post-production was performed by MetaMedia. MetaMedia also developed a comprehensive Manager’s Guide to track the Associate’s progress through the program and coach them in the process.