MetaMedia Collaborates With CPWR To Produce Fall Protection Video

MetaMedia Training International was awarded a contract from the Center to Protect Workers’ Rights (CPWR) to produce a video promoting the acceptance of a new leading-edge fall protection system for ironworkers.The video will encourage industry contractors to adopt an innovative method for ironworkers to tie off when installing decking on steel frame buildings, and will provide an effective means for translating CPWR research on the topic into practice in the field.

From 1992-98, nearly two dozen ironworkers died from falls from metal decking during structural steel erection projects. U.S. Occupational Safety and Health Administration (OSHA) requirements for structural steel erection currently allow workers installing metal decking inside a controlled zone to work without fall protection, the rationale being that standard personal fall protection systems were in fact more dangerous to decking workers than having no fall protection at all. Subsequently, though, a new fall protection system was developed that afforded significantly better protection to workers inside the controlled decking zone.

The fall protection system designed by Capco Steel Corporation (Providence, RI) limited falls to a short distance, thereby allowing for self-rescue without injury. CPWR evaluated the company’s decking fall protection system at six different construction sites and determined that it created a safer working environment. As a result, the Center received funds from the National Institute for Occupational Safety and Health (NIOSH) to produce a video program for the industry that supported the system’s adoption.

“Ironworkers have the highest rate of fatal falls—69 deaths per 100,000 full-time equivalent workers,” said MetaMedia President and CEO Tom Held. “This is 16 times more than the rate for construction workers overall. Our hope is that CPWR’s new video will make a change for the better regarding those numbers.”

The video features engaging interviews with subject matter experts and other stakeholders in the industry. It also provides demonstrations of the fall arrest system being installed and its use, an animated overview of the system in use, and a summary of the CPWR research study that illustrates the advantages of using the system.

MetaMedia’s video for CPWR will teach contractors in the field about the effectiveness of the new fall protection system in preventing injuries, while an accompanying workbook will provide details required to implement adoption of the system. The program will be distributed on DVD to take advantage of the high quality and low reproduction costs offered by this format.

“MetaMedia very much looks forward to continuing its partnership with the Center to Protect Workers’ Rights,” said Held. “It’s good to know that every time we join forces with CPWR on a project, we’re helping to ensure safer job site conditions for the American workforce.”

MetaMedia has also partnered with CPWR on past projects to produce instructional DVD programs on first-responder training, decontamination, disaster response, emergency response, and working in confined spaces.

Located in Silver Spring, MD, CPWR is a nonprofit group created by the Building and Construction Trades Department of the AFL-CIO and is a worldwide leader in applied research, training, and service to the construction industry. Its mission is to prevent occupational fatalities, injuries, and illnesses and to continuously improve working conditions for construction workers.

For 25 years, MetaMedia Training International has designed, developed, and delivered performance-based training and communications programs for government agencies, public corporations, and nonprofit groups. MetaMedia provides state-of-the-art instructional materials including DVD, CD-ROM, Web-based tools, and print media. For more information, please call 301-515-6300 or visit us on the Web at

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