MetaMedia Training International, Inc. (MetaMedia) has won a Small Business Innovative Research (SBIR) Phase II contract from the Centers for Disease Control and Prevention (CDC) for the advanced development of a mobile phone application for the prevention of teen pregnancy. Partnering with Healthy Teen Network, a national nonprofit leader in the area of teen pregnancy prevention and adolescent reproductive health, MetaMedia developed Crush, an SBIR Phase I prototype in early 2014. With this latest SBIR Phase II contract award, #200-2014-60872, for one million dollars over a two year development effort, Crush will be developed into a commercialized product and available at no cost through support from a number of corporations.
“The MetaMedia development and creative team is very excited to expand the capabilities of pregnancy prevention mobile app. Using SmartPhone technology to engage teens and provide medically accurate tools and information in a teen-friendly format like quizzes, games, links, calendars, text-messaging and social networks, just makes sense. We are thrilled to be a part of this health initiative,” said Douglas Stone, Vice President of Program Development for MetaMedia.
The next generation of Crush will offer an innovative approach to disseminating medically-sound pregnancy prevention information, access to clinics and other resources, and many engaging multimedia features that inform and impact positive reproductive health behaviors in teens. Using mobile phone technology, Crush has the ability to provide direct confidential access to accurate, comprehensive and age-appropriate information geared to increase awareness and change attitudes about teen reproductive health. With an interactive design that is teen-friendly and engaging, and with exciting new interactive features, peer videos, more detailed quiz results, animations, and games, Crush is aligned to facilitate positive reproductive health behaviors and disseminate relevant health tools.
“This app provides an opportunity for Healthy Teen Network to reach youth directly using their preferred medium. We are anxious to see the results,” said Pat Paluzzi, President and CEO for Healthy Teen Network.
CDC’s Small Business Innovation Research (SBIR) program functions to promote Research and Development (R&D) from small businesses, where innovation and innovators thrive, in order to effectively support the health promotion and disease prevention needs and goals of CDC.
Healthy Teen Network is an organization located in Baltimore, MD, that focuses on adolescent health and well-being. A couple of areas of special focus are teenage pregnancy prevention, teenage pregnancy, teenage parenting, and young families. Founded in 1979, Healthy Teen Network has been making a difference for adolescents for 35 years and hopes to expand their range of impact with this new app.