Client: Operative Plasterers’ and Cement Masons’ International Association (OPCMIA)
Project: Green Five: Exterior Insulation and Finish Systems (EIFS)
Category: Construction Trades, Government
Services: eLearning, Creative Services
Project Description: Under a grant from the US Department of Labor, MetaMedia teamed with the Operative Plasterers’ and Cement Masons’ International Association (OPCMIA) to develop training on ways to conduct their trade in a more sustainable way. By hiring skilled union tradespersons, trained in this “green” or energy-efficient manner, a contractor brings added value to a project on which LEED (Leadership in Energy and Environmental Design) compliance is a criterion for the award. Working with OPCMIA subject matter experts, MetaMedia developed the “Green Five”; a package of five courses for this effort. Each course was classroom-based, comprising a detailed student manual, an instructor’s guide, a custom-produced media-rich PowerPoint presentation and video shot by MetaMedia specifically for the Green Five curriculum.
Building exterior systems comprising expanded polystyrene (EPS) sheets bonded to a substrate and then finished with a cementitious plaster provide an insulated building cladding that helps qualify a bid for LEED points. OPCMIA’s plasterers apply this system. MetaMedia consulted with a local EIFS contractor who also trains EIFS application nationwide for a major industry association, primarily targeted at construction engineers. For this course, directed at the skilled tradesperson EIFS mechanics, MetaMedia visited an EIFS project site and filmed the entire process. These videos are part of a custom presentation that, like all of the other Green Five courses, includes a participant’s manual, instructor’s guide, and a media-rich PowerPoint presentation that includes videos and custom-developed instructional graphics.